Rally — Investor Briefing 2026

The first
Padel unicorn.

The fastest-growing sport on earth. The largest untapped market in the world. One team, one alliance, and the timing to own it.

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The mission

Physical spaces
for modern community.

Where people move, compete, connect, recharge, and belong. Sport before it is competitive. Design that elevates. Community is the true product.

The market

Padel is the fastest-growing sport
on earth. The US is wide open.

Europe has 40,000+ courts. The US has 800. That's not a gap — it's a generational opportunity. The US is where Spain was before 20x growth. The adoption curve is just beginning. The consolidator wins everything.

Global players
25M+
4x growth since 2019. 100M projected by 2030 as US and Asia accelerate.
US courts today
800
vs 40,000+ in Europe. The infrastructure gap is the opportunity.
Year / year growth
25%
Fastest-growing racket sport on earth. No deceleration in sight.
US market by 2030
$14B
30,000 courts and 10M US players projected. Winner-takes-most dynamics.
Cultural traction

The sport is exploding.
No one owns it yet.

Ronaldo. Beckham. LeBron. The world's biggest athletes are already on court. Lacoste, Red Bull, Premier Padel — the culture is arriving. The infrastructure hasn't caught up.

Why RALLY wins

Six reasons RALLY is
the horse to bet on.

01
The operators who built at scale
SoulCycle operations. Goldman Sachs real estate. Salomon brand DNA. This team has scaled premium consumer businesses nationally — they know what works and what doesn't.
231
stores managed across 50 countries
02
Europe's #1 padel operator behind us
Players (4Padel) runs 45 clubs. They raised €50M in 2025. Their entire 12-year playbook is now behind RALLY in the US — the world's largest untapped market.
45
operating clubs across France and Germany
03
Unit economics that actually work
$3.2M revenue per club. 25-35% EBITDA. 24-36 month payback. Modeled on proven European operators at comparable price points. Conservative throughout.
IRR 40%
levered equity return at 65-70% debt
04
The best real estate dealflow in the US
Daniel McCallum delivered 80+ commercial real estate projects at Goldman Sachs. Newmark — America's #1 CRE advisor — is already activated. We know where to build and how to negotiate.
80+
CRE projects delivered at Goldman Sachs
05
A brand engine that defines culture
Scott Mellin built Salomon into a global lifestyle brand and created FutureLight at The North Face. He doesn't follow culture — he creates it. RALLY's brand will define premium padel in America.
Global
CBO at Salomon · GM Mountain Sports at TNF
06
Pro athletes as co-owners, not ambassadors
A founding athlete circle — MMA, NBA, tennis — investing alongside institutions. Equity-aligned, not fee-based. They refer their networks because they're co-owners. The social proof no budget buys.
Founding
circle — equity stakes, not brand deals

The unit economics

The economics work.
At every level.

Each club is a self-contained cashflow machine. The portfolio compounds as sites open. The brand multiplies every site's value. Modeled on European operators. Conservative assumptions.

Annual revenue / club
$3.2M
at 60-70% utilization, 14 operating hours/day
  • Court fees: 6-8 courts at $35-45/hr per slot
  • Memberships: 300+ members at $120/month
  • F&B, coaching, events, leagues and retail
EBITDA margin
25-35%
$1.2-2M EBITDA per club at maturity
  • Industry-leading for premium sports venues
  • Scales with membership density over time
  • Brand revenue increasingly dilutes fixed costs
Capex per club
$2.5-2.8M
all-in, conservative, with contingency
  • Courts, build-out, HVAC, lighting
  • 65-70% financed with project-level debt
  • Asset-backed, secured against club cashflows
Investor returns
25-40%
equity IRR levered, 24-36 month payback
  • Based on 70% debt / 30% equity structure
  • 30-36 club portfolio target by 2029
  • System revenue $120M+ at full scale
The vision

30-36 clubs.
220-260 courts.
The world's first padel unicorn by 2030.

Not just courts. Modern social arenas where sport, design, food, and community meet. We're not building a chain. We're building a culture.

The rollout

Phased, clustered,
de-risked at every step.

Now — Phase I — 2026
6
Proof clubs
Prove the economics in HENRY-dense suburban markets. Stamford CT, NYC suburbs. Refine the playbook. Generate the case study that funds everything that follows.
Phase II — 2027-28
16
Brand density
Northeast brand density. NY suburban flagship, DC, Boston. Membership flywheel proven. Athlete programs live. Series A investors fully converted.
Phase III — 2029-30
36
National scale
Texas, Florida, West Coast. 30-36 clubs. $120M+ system revenue. Category leader locked. Unicorn valuation reached.
The club experience
Social by design
Premium details

The team

Operators, not dreamers.
Every role
has done this before.

Six senior operators with combined experience across 231 retail locations, 80+ commercial real estate projects, $20M raised, €150M in VC deployed, and two of the world's most iconic outdoor lifestyle brands built from the inside.

Co-Founder / CEO
Josh Dixon
Operations & Scale
Senior Director of Operations at SoulCycle. Multi-site rollouts. Budget, staffing and analytics across 231 stores in 50 countries at Ralph Lauren.
Co-Founder / Executive Chairman
Yoann Berno
Capital & Partnerships
Invested in 45 companies at 6.3x ROI. Co-founded €150M Series A VC fund. Raised $20M across 4 companies. LinkedIn Top Voice in venture capital.
Head of Real Estate Development
Daniel McCallum
Real Estate & Development
Delivered 80+ commercial real estate projects at Goldman Sachs. 15 years in hospitality leadership in high-volume, high-pressure environments.
Chief Brand Officer
Scott Mellin
Brand & Culture
Global CBO at Salomon. Global GM Mountain Sports at The North Face, creator of FutureLight. CEO of Stanford-backed LifeLabs Design.
Operations Manager
Kaylyn Bancroft
Operations & Growth
7+ years at SoulCycle scaling multi-site operations, project management, and driving scalable brand growth across markets.
Marketing & Growth
Alex Ivanoff
Marketing & Performance
Agency Manager at Gym Launch (Alex Hormozi's company). Runs performance marketing for 300+ fitness clubs globally.
Real estate pipeline — Newmark partnership
Brand heritage — Salomon · The North Face

The strategic alliance

Europe's #1 padel operator
is behind RALLY.

Players (4Padel) cracked the playbook. 45 clubs. €50M raised in 2025. 12 years of operational expertise. RALLY brings it to America — the world's largest untapped market — with exclusive US rights and a shared institutional roadmap.

Players / 4Padel — 45 clubs across France and Germany
Players / 4Padel
Europe's #1 Padel Platform
  • 45 operating clubs in France and Germany
  • 10 new clubs launched annually — standardized rollout playbook
  • €50M raised in 2025 to scale globally
  • 12 years of padel development and operational expertise
  • Institutional-grade sports infrastructure
What this means for RALLY
The Proven Playbook, Here
  • Proven rollout and operating playbooks transferred
  • Co-defining padel's global culture and premium positioning
  • Access to scale capital and institutional investor network
  • Decade of learnings compressed into our launch timeline
  • Strategic validation that materially reduces execution risk
Athlete founders

The world's biggest athletes
already play Padel.

Ronaldo, Beckham, LeBron. The sport has the attention of the world's most influential athletes. RALLY's founding circle brings equity-aligned athletes — co-owners who show up, refer their networks, and grow with the brand. No budget buys this.

Key partnerships

The ecosystem is already built.

Newmark
#1 US Commercial Real Estate
"We achieved great success in Brooklyn with Barry's. We are ready to help RALLY scale in NYC and across the country."
— Neal Ohm, Newmark Partner
Playbypoint
End-to-End Club OS
"The US will be our largest market. This strategic alliance with RALLY is critical to us."
— Playbypoint Founder
Impact Kitchen
F&B Partner
"RALLY is uniquely positioned to grow really fast. We're ready to go nationwide with them."
— Impact Kitchen Founder
Sphere
Business Events & Networking
"Together we will rally the US business world around padel."
— Sphere Founder

The investment opportunity

Why invest now.
This window doesn't reopen.

We are raising an early equity round for qualified investors who want to come in before the first clubs open, before the brand is proven nationally, and before the valuation reflects the scale of what we're building.

Early investors get the best terms available anywhere in this raise. Once the first clubs are operational, this conversation no longer exists at these terms. The consolidator wins everything. The question is whether you're in the room.

Request the investment memo
team@rally-club.com
Qualified investors only — NDA available on request
The valuation staircase
Now — Early investor round
Best available terms
Pre-operational. Maximum return window. Closes end of May 2026.
Series A — First clubs open
Proof of concept established
Economics proven. Brand emerging. Discount window closed.
2028 — 16 clubs operational
National brand recognition
Northeast dominance. Expansion accelerating. Full institutional pricing.
2030 — Unicorn
$1B+ target valuation
The consolidator has won. Category is closed.
Ticket range: $50,000 — $250,000 · Target close: May 2026 · Instrument: SAFE · Full terms and financial model shared under NDA with qualified investors.

Padel has come to America.
RALLY is building the brand
to own it.

team@rally-club.com

RALLY — Confidential Investor Briefing — 2026 — Not for public distribution